I’m not from here, nor from there

Denomination of origin

Since moving to Mendoza, a concept from wine culture attracted me: denomination of origin. This concept seems to explain the reason why, in a globalized world, there is a growing interest in achieving the recognition of a wine’s singularity, and implies that the genuine local contribution is something to be proud of and conserve.

I am from Cordoba, Argentina (you can tell from my accent, of course), a land of dialectical audacity and a generalized sense of humor, a place with a strong identity that makes me recognizable for everyone who listens to my voice. When I undertook the physical and spiritual change to relocate from the city where I was born, something became gradually evident: as I extended my geographical limits, the distant became closer and the strange turned familiar. I was modified by a new way of living and new habits, but my roots were still there, and they affected my surroundings in the same way. Though I expected to adapt, that didn’t mean losing contact with my origins.

Denomination of… Avature?

In a strange turn of events, I started working at Avature in the middle of a pandemic, which forced all Avaturians to work remotely. That situation put the entire team in a shared context and, against all odds, during this challenging time, the social fabric of the company shone: its own denomination of origin.

Extended worldwide, Avature’s denomination of origin has no geographical place of birth; it really comes from everywhere, putting our varied origins right at the soul of it. Just like when relocating, I wouldn’t have been able to adapt to a new company if it meant letting go of my peculiarities. Furthermore, I am convinced that the sum of all of our differences creates the dynamic uniqueness that every Avaturian enjoys.


Shared uniqueness

In order to be clearer, let me revive Facundo Cabral, an Argentinian singer, songwriter, poet, writer, and philosopher, who sang no soy de aquí, ni soy de allá, no tengo edad ni porvenir*. In that superb narration, he did nothing more than share a point of view about life that (I like to think) shows a true respect towards diversity.

Our “differences” are what make us unique and that’s a good thing. I’ve learned more of this in my time at Avature than after many years living in different environments. My wish is that this line of thinking will become a part of everyone’s day-to-day experience, and I believe the extraordinary diversity and inclusion initiatives many organizations are carrying out in the present foretell that future.

In the meantime, I would like to propose to everyone that wants to join Avature not to just embrace its culture, but to instill it with their own, as that kind of impact ripples across the entire organization. You’ll find that at the end of the day, we only try to be the best version of ourselves, to offer our time and wisdom to partners, customers, and whoever we interact with, without considering much else than their willingness to deliver their best version, too.

*I’m not from here, nor from there, I have no age nor plans for tomorrow.